The proposed business idea name Skeena Creations involves offering a customizable t-shirt printing service in Terrace, with plans to expand this business later to Kitimat and Prince Rupert. With the help of this service customers get their favourite design, photo or quote printed on their chosen coloured t-shirt. The company puts in efforts to make sure that customers get good quality products in an affordable price range. Skeena Creations is basically customer-oriented service that ensures customers’ expectations are being met by providing them an exceptional customer service experience. Our target audience is basically sports teams, online influencers, charity and fundraising campaigns, retailers, event planners, small businesses and start-ups. People working in such environments often need t-shirts with something written in t shirts. There is no definite age segment for our target audience.

          My friend showed me how to print designs on t-shirts, later I noticed the demand of this service in the market, especially in Terrace that hosts numerous sports events every year, secondly, it has multivarious charitable trusts and due to cultural diversity people celebrate various festivals here, hence this will be good opportunity to grab to start a business. To establish a business that can survive in challenging conditions like COVID 19 was also in mind, that is why this business idea will be ideal which can be run from an isolated area and social distancing can still be obeyed. Every business has experienced a decline in 2020, so keeping my business undisturbed in such a situation will yield fruitful results in the future. After doing market analysis we found that, Terrace has some places that are offering t-shirt printing service, but Skeena Creations stands out by providing more customized options and making its goods more affordable. Therefore, we are confident about stepping into this cloth printing industry. 

         Skeena Creations aims to establish itself as a premier provider of t-shirt printing service in Terrace region. By considering innovation as a motivation, using cutting-edge technologies and using a customer-centric approach, I aim to expand this business in other towns too. To accomplish this vision, I will be needing skilled workforce and streamlined operational processes. It’s obvious that to make a company well positioned, it needs capital. As of now, I managed to start business with the help of my savings, but my future goals are high so, as a student, it is quite a hard to take these steps amidst shortage of money. To make this happen, I will need funds. If I get fundraisers, I can pay well to my employees, I can purchase high quality machinery, I can buy new workplace and our productivity will go up. A profitable business will keep stakeholders happy. With the global custom t-shirt printing market having significant growth, Skeena Creations represents an attractive investments opportunity for stakeholder seeking exposure to this thriving sector. Whether through strategic partnerships, funding support, the company welcomes opportunities to expand its reach and maximize its impact in the marketplace. To be honest, I would love it if my family members can join me in this business. My mother has already come to Canada and my brother will be here in fall. So, I will be glad running my business to my family.